Why should customers Trust I Am Divergent?

Because there is a story behind every jar.

I Am Divergent was born from Anthony’s own journey — from Hackney to Tanzania, from his Caribbean heritage to his connection with the African coast, and from his experience of being neurodivergent to creating something that celebrates people who see and experience the world differently.

It is a brand built around being different, thinking differently and choosing a different path.

Customers aren’t simply buying sea moss gel. They’re becoming part of our story that connects nature, heritage, community and individuality.

And there is a human story behind the ingredients too. The connection to Tanzania, the coastal communities, and people like Alex “Kisado,” who became part of Anthony’s life during his years in Dar es Salaam, gives the brand a sense of authenticity and purpose.

Then there is Oracle Caviar — born from Anthony’s extraordinary dream of an Oracle presenting him with sea moss shimmering with gold and silver.

That dream became a name.
That name became a vision.
And that vision became a brand.

For many customers, the most powerful part may be the experiences they have shared after making I Am Divergent part of their own routines. Customers from different walks of life — including neurodivergent customers and people living with conditions such as colitis and eczema — have shared stories of positive changes in their wellbeing. Those are their personal experiences, and they are part of the growing story of the brand.

But perhaps the biggest reason to try I Am Divergent is this:

You don’t have to be like everyone else.

You can be different.
You can think differently.
You can choose differently.
You can follow your own path.

And that’s what I Am Divergent stands for.

Not just a sea moss brand.

A movement built around being unapologetically different.

It all started with a dream. Anthony Ramchaitar-Smith a Hackney-born, British Caribbean entrepreneur, creator and proud neurodivergent man whose journey has taken him from London to the shores of Tanzania, and ultimately to the creation of I Am Divergent.

Born to British-born Caribbean parents with Jamaican and Trinidadian roots, Anthony grew up Black British Caribbean. Yet it was during the years he spent living in Tanzania that he discovered a deeper connection to his heritage, nature, community and coastal life.

Anthony lived in Tanzania for around a decade, where he ran his beach business, Jerk N Juice, in Dar es Salaam. It was there that he met Alex “Kisado”, a young local beach boy who had come to the city seeking an honest living. Alex had supported himself through spear fishing and cooking, and over the years became a trusted friend and like a younger brother to Anthony. Their connection would later become part of the wider sea moss journey.

Tanzania also became part of Anthony’s family story. The mother of his children comes from Tanzania, giving his children a direct connection to the country and its people.

I Am Divergent

Anthony’s own experience of being neurodivergent helped shape the meaning behind I Am Divergent.

To him, being divergent is not about being less, it is about being different. Seeing the world differently. Thinking differently. Finding your own path and having the courage to follow it.

That belief became the heart of the brand.

I Am Divergent was created as a celebration of individuality, while also becoming a platform through which Anthony pledges to support the neurodivergent community, raise awareness and encourage people to embrace what makes them different.

The journey eventually led to Oracle Caviar.

Anthony recalls a powerful dream in which he travelled to meet an Oracle who presented him with sea moss shimmering with gold and silver. When he awoke, the name Oracle Caviar came to him.

And everything began to connect.

I Am Divergent became the philosophy.

Oracle Caviar became the expression.

The sea moss gel became a way of bringing that philosophy to life, combining Anthony’s connection to Tanzania and the ocean with his desire to create something meaningful for people.

Since its creation, Anthony says he has received deeply moving feedback from customers, including neurodivergent customers and people living with conditions such as colitis and eczema, who say incorporating I Am Divergent sea moss gel into their lives has made a meaningful difference to their wellbeing.

These personal stories are at the heart of why the journey continues.

For Anthony, I Am Divergent is therefore about more than sea moss.

It is about connection, individuality, heritage, community and possibility.

From Hackney to Tanzania. From Caribbean roots to African shores. From one man’s experience of being different to a community of people discovering their own strength in being exactly who they are.

I Am Divergent is a reminder that being different can be your greatest strength.

And this journey from Anthony’s dream to Oracle Caviar and the people who have become part of its story, is only just beginning….!